Nissan unveiled today its first Nissan City Hub, a revolutionary new approach with the convergence between e-commerce and a concept store that is making its grand debut a stone’s throw from Paris in Vélizy 2, a bustling shopping centre.
The Nissan City Hub will be fully dedicated to an exclusive and immersive experience that puts consumers at the heart of Nissan’s vision for tomorrow’s mobility.
Today’s unveiling marks a new step forward in our global commercial strategy, using e-commerce and new mobility technologies to enhance the customer experience both online and offline.Leon Dorssers, Corporate Vice President of Nissan Motor Co., Ltd., Global Sales and Retail
“Nissan City Hub will put people at the heart of our vision for tomorrow’s retail… all while they’re going about their normal shopping,” said Leon Dorssers, Corporate Vice President of Nissan Motor Co., Ltd., Global Sales and Retail. “Today’s unveiling marks a new step forward in our global commercial strategy, using e-commerce and new mobility technologies to enhance the customer experience both online and offline.”
The Nissan City Hub is a revolutionary new approach that integrates a digital ecosystem with an eye-catching concept store at Vélizy 2 shopping center. Offering a completely new customer experience that’s unique in the automotive industry, the Nissan City Hub is a bustling destination with bold ambitions: 88m2 of screen surface and displays, five spots dedicated to model test-drive handovers and a planned expansion after the fall of 2019.
New e-commerce solutions offered to consumers at Nissan City Hub have been developed to ensure ease of use and multiple opportunities to personify and purchase cars directly online, with a “no-pressure” approach. With just a few clicks, it’s never been easier to buy a Nissan LEAF or Qashqai.
This new pillar in Nissan’s future retail distribution strategy is setting the path for the expansion of a new, unique commercial vision that aims to be deployed in other similar metropolitan spots such as Berlin, Tokyo or Shanghai.
You can read the complete release here.